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Pitching Tips for a Digital Age
While many of us bemoan the shrinking print media, while our newspapers and magazines become thinner, while publishing schedules are being slashed, and while digital media seems to be replacing mainstream, for those of us in public relations, this may actually present...
The Power of an Exclamation Point!
I just caught up with a bit of newspaper reading today and had to share an article that appeared in the Wall Street Journal on Tuesday, Oct. 23—"I'm Not Mad. I'm Just Not Using Exclamation Points." I found it entertaining as well as reaffirming, and enjoyed how Nikki...
Editor’s Corner: Common Goofs in the use of Me, Myself, and I
I admit I’m a bit of a grammar geek. So you would think after a lifetime of speaking and reading the English language, plus writing and editing professionally, I would have it figured out, but I still make a load of mistakes, and I'm still learning. Knowing this, I...
Web Essentials: What Are the Basic Necessities for my Website?
Website development is a bit like building a home. What works for one family may not work for another, but like the infrastructure and foundation your home sits on, there are certain requirements for a well-developed website. So what makes a great website? That...
Why Your Website Needs Ongoing TLC
Regular maintenance is crucial to keep any website secure and functioning properly, especially a WordPress site. Don't get me wrong, here. I love building on WordPress due to the flexibility and nearly limitless options available, but maintenance is key to...
Web Essentials for the Uninitiated: Every Business Needs a Website
In this digital age, your website should be considered your number one marketing asset. A well-designed, content-rich, up-to-date website is the most important online marketing tool you can have for your business. In fact, your website should be in place before you...
Forum Commenting Guidelines
We welcome you to join the conversation! Comments on this blog are moderated, which means I read each comment before publishing. I reserve the right to delete or edit any comment I believe doesn’t meet the spirit of these guidelines. I delete all spam. It should also...